New Zune double shot news +
If you own a Zune you know it has that sweet double shot coloring to the case, where the unit underneath has a darker color and the clearer plastic overcoating is a lighter color (as evidenced in the shot to the right). It makes for an attractive visual effect (and, personally, I dig the green on brown of the brown Zune) and, it seems, we’ll see a variation on the double shot with the new Zunes. Check it:
We have maintained the double-shot plastic for this year’s devices. The surprise this year is that we used a light inside color and a tinted outside shot that carries the hue. The effect of the new double-shot: darkening the edges instead of lightening them (like last year’s treatment). We think this not only creates an interesting colored bottle effect, but it also give the colors more range. So depending on your lighting situation, you will see the colors move to being more or less vibrant. This effect is most obvious with the red unit between inside and outside lighting conditions.
We also decided to use a metal back, so as to ensure we reduce the thickness of the overall device, making it a bit easier to carry around. This effect, along with the matte finish, extends our line of low maintenance, smudge resistant products. However, with the Red Zune 4GB and Zune 8 GB, we made an exception and went with a glossy finish. These, quite frankly, needed to be glossy and luscious in color.
When Cesar pursued the design team in regard to the glossy Red finish, here’s what he got back:
As a design team, we need to be able to make decisions like going with glossy vs matte for red, doing what’s right for the appeal of the color, vs locking ourselves into an inflexible and rigid design philosophy.
Get more on this story from Zune Insider.
And shame on all you coffee addicts for thinking I meant espresso.
double shot, zune 30, zune 80, red zune, cesar menendez, steve kaneko, zune, zunenuze
