J Allard talks Zune, Xbox 360 and more +
Microsoft’s J Allard (pictured), who helped bring the Xbox and Xbox 360 to where it is today is now in charge of E&D (Entertainment and Devices) which, naturally, means helping the Zune get more market share. That being said, Saul Hansell from the New York Times talked to J about several issues spanning across three articles. I’ve posted a list of the three articles below for your reading leisure.
- J Allard: Microsoft’s Plan to Be King of All Media
- J Allard: Dancing Around the Cellphone Question
- J Allard: The Failures of the Zune and the Record Labels
And, for those of you just aching for a quote, here’s one of my favorites from the King of all Media article:
The Zune guys have to run really fast. The Windows Mobile guys are on a two-year release cycle. The Xbox team now needs to focus on cost reduction, distribution and quality process. Everyone is on their own cadence. The one thing that transcends all this is the network as the nexus.
If you are in an MP3 aisle, we want to be the connected MP3 player. That’s mainly connecting artist and audience together, mostly around the culture of music. Yes, we’ll do video. Yes, we’ll do games. But the heart and soul of that brand is music.
Sounds like big plans for the Zune’s future.
j allard, saul hansell, xbox 360, xbox, microsoft, nytimes, new york times, zune, zunenuze

